Tarte EmphasEYES Amazonian Clay Waterproof Liner Review!

This is my last Tarte review for a while, I swear! But I am of the opinion that I saved the best for last.  I have been absolutely obsessed with the color olive for the last two months.  It started with an olive pencil eyeliner from Wet n Wild that was less than a dollar that I bought to experiment with and I fell in love with the color and how it looked against my skin tone.  I quickly became an obsession with olive nails, olive clothes, olive eye shadow and then a massive hunt for an olive gel or liquid eye liner.  That’s actually the reason for picking up the Urban Decay 24/7 Liquid Liner, because it was as close to olive for a liquid liner I could find and it is actually closer to a light brown with a little bit of an olive undertone.  So I continued my hunt and when I was going through the Tarte section, I saw the EmphasEyes Amazonian Clay Gel Eyeliner in green!


From TarteCosmetics.com:

Infused with micronized clay and reinforced by our natural waterproofing agent, these plush shadow/liners are a must for creating intense and long-lasting high definition eyes. Our high-performance natural™ Amazonian clay is nature’s most perfect ingredient, lending deep color pigments while nourishing skin, reducing surface oil and improving overall texture for smooth application. Our botanical waterproofing agent is earth engineered from a blend of natural plant waxes to form an impermeable layer that protects against rain, sweat, tears and creasing. The fusion of technologies results in an intense yet smooth cream that can be smudged onto lids as an all over shadow or used as a high definition liner using the double-ended brush included with each shade. emphasEYES™ shadow/liners are housed in an airtight jar to keep product cushion intact from start to finish, so no matter the look the result is a precise and waterproof finish.


So, stating the obvious after reading what was on the Tarte website, this can be worn as a liner or as an eyeshadow!  I love versatility in products because of the money saving aspects and the limitless uses.  I am getting so many ideas in my head right now about using this as a base color and the awesome pairings I could create with shadows over top. But before I get into how the product works, I want to highlight the brush.


One side of the brush is a smaller flat domed brush that is perfect for smudging out liner to create a smokey look or you can use it as a brush for all over the lid as an cream eyeshadow.  If you do want to use it for all over color, or as a base for a an all over lid color, it will take a while with this little brush.  It’s possible to use this side of the brush all over your lid but in my opinion it is a little small.  Honestly, the best use for this side of the brush is smudging liner to create that smokey look.


The other side of the brush a thin pointed brush.  This is perfect for applying gel eyeliner, and I have to admit, this was the first brush like this I’ve ever used to apply gel eyeliner.  I’ve always used pointed angle brushes because I’ve always heard those are the easiest to use but I had no idea what I was missing until I tried this brush out.  This made applying gel liner ten thousand times easier to apply and I was able to cut my eyeliner application time down but at least 2 minutes.  And I know two minutes might not seem like a lot, but when that is just one part of doing your makeup in the morning, that time adds up.


I noticed that there wasn’t an option to buy either separately.  So I guess it’s a package deal and you can’t just buy the liner if you have a brush you prefer to use or vice versa, if you love the brush and want just the brush I couldn’t find it sold separately. But I really do like this brush and I really like the liner as well so I don’t know if I’ll really mind having backups of the brush to get more liners.  And now onto the colors  …


EmphasEYES Amazonian Clay Waterproof liners come in 6 shades and retail for $22 for the double sided brush and the liner with .08 oz of product.  A Mac Fluid Line gel liner has .1 oz of product for $15 but no brush.  So it’s slightly smaller and for $7 more you get a double sided brush.  Personally, I’ve have never gone through an entire gel liner before it dried up so I don’t know if I can comment on whether or not either price is worth it.  But what I can comment on is how this product works.


I am in love with this gel liner!  It definitely is waterproof and smudge proof.  Even though it is waterproof and I don’t always love waterproof products due to the ridiculously hard removal, this removal is so easy I’m surprised it’s waterproof.  It comes off so easily with just soap and water that I have no problems reaching for this every day.  I have been wearing this liner for about a week straight and today I did a major test and wore it for about 16 hours, and there was no fading, no smudging, no moving whatsoever.  This olive color is exactly the shade of green I’ve been hunting for and it has quickly become my staple eye liner for the day.  Then I smoke it out for a vampy night look or use it as a base for darker shadows.


Overall, I have no complaints, I am not even upset about the price and that is normally the first thing I have issues with.  I think $22 for a liner that is waterproof and doesn’t smudge and a double ended brush is totally worth it.  I love the color and already am planning on picking up a few more, especially the plum shade!


Grade: A+


What do you guys think? Have any of you used this product? Or any Tarte products?


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